#013 Josue Pena – Going From $2,000 To $2,000,000 With Instagram Marketing

Welcome to the Hustle System Podcast!

-Where Art Meets Commerce-

Here at Hustle System, we dive into the patterns of success and failure for some of the top entrepreneurs, artists, and business leaders today to help you uncover the secrets of their high-performance lifestyle design.

“You’re not paying for information… You’re paying for accountability, you’re paying for a proven pathway to success that’s fast.”
– Josue Pena

Today, it is my pleasure to interview Josue Pena (@pena). Josue has an Instagram marketing agency, Online CEOs, which has made over $2 million in the last year alone. He immigrated to the U.S. in 2015 from the Dominican Republic. He originally wanted to become a professional soccer player, but he knew no one was going to find him, so he started doing Instagram marketing for himself. His strategy eventually worked, and he earned a contract to play professionally, which he ended up turning down to go all in on building an Instagram agency.

“People always say that money doesn’t buy happiness, but if you’re not able to pay for what you need, then you can become truly unhappy. If your mother needs a surgery and you can’t pay for it, that’s horrible. The way I see it is that you need to make the most money you can make because you’ll be able to help a lot of people…”
– Josue Pena

His company has grown really quickly and has been able to impact a lot of businesses. Hundreds of their students have shared testimonials and success stories. Some have made $3,000 in just five days. Others have made $60,000 a month from their program. Their promise is to get clients to $100,000 in revenue in their first year, even if they have no experience. They are also developing Instagram software and systems to help corporations run their Instagram accounts in-house.


“Value is always first, not money. I’d prefer to be poor but know that my reputation is intact, than be rich and be known as a scammer. Always have your values, and family always first.”
– Josue Pena



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